Flow International performed a series of usability studies and, based on user feedback, designed the website to offer easy and seamless access to all available information. The simple-to-use site navigation is broken down into several key categories such as waterjet cutting, surface preparation and technical tips.
 

The site contains several new features including ‘Ask Dr Hashish,’ the inventor of abrasive waterjet cutting. He will provide answers to technical questions about waterjet cutting submitted on the website or via email. In addition there are pictures and videos of waterjets cutting or cleaning various materials as well as customer stories of how they are using a waterjet in their operation. There is also more information about how waterjets function, both for shapecutting and surface preparation, as well as what should be considered when selecting a waterjet.
 

Chip Burnham, vice president of marketing, Flow International, said: “Our goal is to provide our website visitors an informative as well as enjoyable way to learn about the wide variety of ways our customers use waterjets. That is why we have included more video throughout the site to ensure that we don’t just talk about the process, we actually show how it works.”