Now in its second year, Water Saving Week is a DEFRA-backed nationwide campaign which is supported by regulators, trade associations, industry and government-funded business support organisations. The objective of Water Saving Week is to create a real focus on issues relating to water efficiency.

Businesses are encouraged to get involved with Water Saving Week by visiting the website, where a pledge to save water can be made.

Shawn Coles, founder of the not-for-profit Water Saving Week initiative said: “Climate change, the greenhouse effect and global warming are now on everyone’s agenda. However water saving has not had the attention it deserves. Businesses of all types and sizes use water and it is crucial that they think about ways of reducing their impact on the environment through practical and sustainable measures. We believe Water Saving Week is a perfect opportunity to do this.”